Blogs have been tagged as helping business as far as the marketing aspect is concerned. However, it still remains that brainstorming and strategic thinking are key components as well. On how to integrate blogging and business is a talent that only bloggers and businessmen can understand and execute.
It goes without saying that maintaining a blog is a good idea for the health of your business. Have you ever asked yourself Why? Being familiar with how blogs work and how to effectively utilize them for the health and wealth of your business will pay you back substantially for your efforts. Ineffective Blogging will simply waste your time, efforts, and this tremendous marketing tool.
Why does your business need a Blog? Credibility would be a good answer. Posting about news in your industry links you’d recommend to topics related to your industry or post valuable information from the inside or your personal experiences, your readers will see you not only as a valuable information source but as a community-minded business.
Blogs are great for your customers. They’re not seen the same as your basic website or sales page. Postings are usually informal. At times entertaining yet informative. Their accuracy and effectiveness will pique the interest of your readers, establish you as an Expert, and build trust between you and your readers.
If you set up your blog to accept comments, this will give your readers the ability to post feedback on your posts. This will give you valuable insight and ideas regarding your next product or project.
How to build traffic with your blog. Your blog provider may provide potential readers with the option of a search box. This tool gives the reader the ability to search for a particular blog using a word or phrase. By using those particular words or phrases in your title you’ll boost your chances for acquiring some targeted traffic.
With a blog, you can easily brand yourself as an expert in your subject area and promote yourself all over the net. Blogs have taken a life of its own, and there are many blog directories springing to life.
Each blog directory is classified according to various topics of interest, and you can submit your blog to the major blog directories.
You can then easily attract readers to your area of specialization, and slowly brand yourself as the expert from the many readers who visit these blog directories each day.
The search engine will rank your website higher if you have a blog on your site. This is because search engine “spider bots” like fresh content, and with a blog, you can just spend 5 – 10 mins per day posting what you want to share for that day and that’s it.
Do that on a consistent basis, and the search engine spider bots will come back to your site more often. Having a blog on your own site is so simple my 9-year-old cousin can do it, and you will learn how in my multimedia course.
Blogs allow you to build and foster a closer relationship with your visitors and readers, building trust and rapport. Blogs allow readers to post comments, and it promotes interaction.