A quick way to increase your website’s income is to add Google’s AdSense ads to your pages. In this article, we will look at some different ways to generate income through AdSense.
If you don’t have an AdSense account just visit Google’s AdSense site and sign up. It’s an easy process.
Once you have applied for your Google AdSense membership Google will place ads on your website with keywords delineated by various advertisers and are then matched to the site based on your content. You will make money every time someone who visits your site clicks on one of those ads. (But don’t click the ads yourself; Google will suspend your membership) Google provides you with filters that allow you to decide whose ads you want on your website. You probably don’t want your competition advertising on your site!
Once you get the ads set up, it will be good for you to evaluate your results and make changes accordingly. If you are willing to invest some time in tweaking it will pay off.
When designing the ads make sure that they blend into the color of your content. This gives the illusion to those visiting your site that the ads support the information that they are reading about. This will lead to more clicks which equals more money.
You may want to consider changing the color of the background and links so that it matches the color on your website. Another advantage you have with color is that you can change it frequently, so visitors think there is something new. This helps promote the overall stickiness of your site. You will want those visitors to return again.
Consider using the AdSense ads as captions. When this is done, it draws the eye of the consumer through the text and increases the chances that the ad will be clicked on.
Borders will separate the ads from the content and if that is what you want then fine. Having the borders will reduce your overall click rate though. Knowing this you should be careful not to use any of the preset borders that often come with AdSense. You will want to customize them.
Check Google’s AdSense Customization Tips for improving your AdSense performance.
Now that you have your website, running with AdSense you may also want to include link units or even image ads. You can see the different ad formats here. When visitors click on link units at your site the link will then take them to sites that have content that is related to your site and this of course will increase the amount of money that you will be bringing in.
You may also want to consider putting a web search box on your site. Google has a search box as part of its AdSense program. This will add greater functionality for your visitors and increase your revenue. The advantage of this is that visitors to your site will not need to leave to do a search for the information they are looking for. The longer your visitors are on your site the greater chance there is of them clicking on one of your ads.
Working online is about having fun as we do while making money. So enjoy adding another stream of income to what you do.