While there is a lot of debate about blogs replacing emails in the future, I would rather look at blogs from a different perspective. The purpose of all technology is to make life easier for the user. Blogging is an evolving technology which when harnessed by an individual could make it very easy for anyone to communicate effectively. It empowers the individual in ways hitherto not available so easily.
Blogs are dynamic web pages that can be created by anyone without any hassles of technical knowledge about web design or HTML. It is an easy-to-use program like email. Just type and click to be visible as a web page. All major email players like Yahoo, MSN, and Google now provide a blogging service. Just sign up for free select a template and follow the customization instructions and within moments you are online with your web page.
How can an individual use blogging for benefit?
Use it as a Method of Personal or Public Communication
Use it to post your communications to a select group of people or widely and publicly communicate within your specific area of expertise or business.
Use It As Your Journal
We all know the importance of writing a journal. You can make a journal of events and thoughts which you may feel will help others. You can write about your life and work, the society, your views on everything which you feel counts and others must know about it. In an evolving society, individual expression and the freedom to self-publish can bring about a global social revolution by shaping opinions jointly with the community and spreading like a viral.
Use your blog to write articles, views, and comments on your industry. Use it to share knowledge about your industry. This will project you as an expert in improving your business and career.
You can link to others in your area of expertise or industry by linking with similar blogs. This will help you network and create a wider context as well as content for your blog. With a comments feature added to your blog you can make it interactive with more joining your blog, adding fresh perspectives to issues.
It is the most cost-effective tool for small businesses or professionals working independently. You can use the blog to promote your business, interact with your customers, give advice, and develop business with an interactive web page where your readers can post their own comments and feedback.
Linking to Content
No more the hassles of bookmarking WebPages. You can simply put a link in your posting along with your comments which could be accessed by you as well as your community and social network.
There are also simple technical aspects like using RSS, which can create immense exposure.
An individual can put a blog to good use in ways only his own creativity and needs would limit. It is still early days. Just register and start blogging for your own self-development.